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44-4548 HF5823 2006-3659 CIP Kelley, Larry D. Advertising account planning: a practical guide, by Larry D. Kelley and Donald W. Jugenheimer. M.E. Sharpe, 2006. 156p bibl index afp ISBN 0765617293, $89.95
Kelley (executive vice president, FogartyKleinMonroe) and Jugenheimer (advertising, Texas Tech Univ.) explain the role and functions of account planning in the advertising arena....
