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Nearly every credit union in the country routinely mails monthly newsletters with member statements that detail new car loan drives or the usual financial services.
Affinity Federal Credit Union had long been among them, but it also had a problem: "We couldn't tell if they read it," said Tonni von Schaumburg, assistant vice president of marketing.
Affinity Federal also faced an increasing number of members switching to online statements. While online banking saves money for any credit union and its members, it reduces the effectiveness of the newsletter as the traditional means of reaching large numbers of members.
In response, Affinity FCU has created a full size, four-color magazine that focuses on improving members' lifestyles and not just CD return rates, new debit card designs or an upcoming holiday branch closing. Titled "Connections-Easier Living with Affinity," the magazine provides a "fresh look with new content," she said.
"We...