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Founder David Droga says 'Mad Men' has it all wrong: Advertising's golden era is right now, and his shop is proving it
David Droga might be the only man on Madison Avenue who loathes "Mad Men."
That's not a knock on the writing, the parade of account men in fedoras and three-piece suits or even its misogynistic themes. What the founder of Droga5 can't stand is that the show celebrates the ad business of 50 years ago instead of the ad business of today.
"We don't want 'Mad Men' to represent the golden era of advertising," he said. "It's a great series, and the masses talk about it, but does it have to take something from the 1960s to get advertising there?"
Nope. And some of the strongest evidence to support the notion that the best is yet to come is Droga5. The 5-year-old agency, with 120 employees and two offices, is sweeping awards shows and nabbing clients ranging from Amstel to Prudential with its avant-garde thinking.
One of...