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A code of values drives members
ASHVILLE - Twenty-five years ago, the Dwyer Group of Waco, Texas, launched Aire Serv(TM) as one of the earliest HVAC franchise opportunities for contractors. Today, approximately 200 Aire Serv contractors, who refer to themselves as "Aire Serv Nation," belong to the larger Dwyer Group family of more than 2,700 franchisees offering 16 brands.
Aire Serv Nation welcomed 175 members from the U.S. and Canada to the Hilton Nashville Downtown in February to celebrate a homecoming event that not only marked the franchise's 25th anniversary, but also served as a springboard for the new Neighborly(TM) umbrella brand program for all Dwyer Group brands.
"The concept of a o ne-stop shop for homeowners has always been appealing, but Dwyer Group had not leveraged this in the past," said Steve Truett, president, Aire Serv. "With Neighborly, 13 of the Dwyer Group brands will be working together under one umbrella brand to leverage the power of all."
The purpose of the new umbrella brand, which can be found at www.getneighborly.com, is to provide a unifying platform to help cross-marketing efforts and drive consumer sales. It will enable all Dwyer Group brands to more effectively compete with market disruptors and enhance the value proposition of all franchisee members.
WHY AIRE SERV?
In an age when HVAC contractors often join organizations or even franchises for just a few short years, supposedly to learn the system and then shuck it aside, Aire Serv franchisees evidence a c ommon glue that perhaps holds them together somewhat more purposefully.
Richard Ciresi independently owns and operates three Aire Serv Heating & A ir Conditioning locations in Louisville and Lexington, Kentucky, and Greenville, South Carolina. After 16 years as an Aire Serv franchisee, one might think he knows enough to make a b reak for it on his own.
"Aire Serv is on the cutting edge all the time," Ciresi said. "They find the right marketing programs that I l ike and stay abreast of new technologies. I've learned not to waste my time when others are already better at parts of the business than I am.
"I had built a c ommercial HVAC contracting business without knowing squat about running a b usiness," continued Ciresi. "When I...