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Despite the reopening of bars and restaurants in the wake of the COVID-19 pandemic, at-home drinking is on the rise, while on-premise consumption continues to fall. The trends suggest the alcohol market is still shifting in ways both related and not to the pandemic, with other factors like inflation proving impactful, according to a new report by Kantar.
The report, “Shopping for Beverage Alcohol,” found that 23% of consumers drank more at home over the past 12 months, compared to 16% who drank more on-premise. However, consumers are more generally cutting back, with 21% reporting that they have had less to drink over the same period while at home, compared to 25% of those who drink at bars and restaurants reporting the same.
“Even after the pandemic, shoppers are consuming more alcoholic beverages at home than at bars and they are cutting back on them. And that's mainly because inflation is impacting them,” said Renata de Moura, author of the study and senior director of shopper and category insights at Kantar. “They're trying to cut back on premium drinks out of home and they're buying more and consuming more at home.”
The report...