Content area
Full text
Roberts-Reinhardt Empire Runs from Cupcakes to Kettlebells
Cupcake stores, fitness videos, apartment buildings and a historic hotel.
That's just some of what the Roberts-Reinhardt clan has cooking.
"Being in my family, everyone is involved in real estate, the stock market and other different projects," said Casey Reinhardt, chief creative officer of Laguna Beachbased Casey's Cupcakes. "Being a businesswoman feels natural."
Other members of her tight-knit Laguna Beach family include brother Doug Reinhardt, father John Reinhardt, mother Kelly Roberts and stepfather Duane Roberts.
Doug and Casey, who grew up watchmg their parents turn various ventures into thriving businesses, are now 20something participants in their family's growing business empire:
* Casey's Cupcakes has four cupcake stores in Orange County and Riverside, satellite locations in Bloomingdale's and designs on expanding internationally through franchises or licensing following a recent win on the Food Network's Cupcake Wars.
* Doug Reinhardt's RKS Inc. makes, markets and distributes the Reinhardt Kettlebell System, an in-home cardiovascular and strength training workout featuring "kettlebell" handheld weights. Doug, a one-time member of the Los Angeles Angels of Anaheim baseball system before a career-ending knee injury, is the marketing face of RKS much like his sister's eponymous cupcakes gambit.
* Their father runs Reinhardt Investment Group Inc., which invests in commercial real estate, and is also involved in daily operations of RKS Inc.
* Their mother takes an active daily role in operations of the Roberts' Mission Inn Hotel & Spa in Riverside and Casey's Cupcakes.
* Their stepfather, the family's financial and business guru, has an estimated personal net worth of about $350 million (see listing in OC's Wealthiest special report, which begins on page 31). His ventures range from British food manufacturers, apartment buildings in the Southwest, land investments in the Inland Empire and a vineyard, with plans for a Pinot winery in Oregon in partnership with Kelly Roberts' brother and sister-in-law. His Newport Beachbased Entrepreneurial Corporate Group employs about 2,000 people worldwide.
Kids First
John...