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Elida Faberge is launching a new aloe variant that spans both its Vaseline Intensive Care's skin and deodorant ranges.Aloe Fresh is being introduced in body lotion and deodorant formats. It is designed to create a younger, more contemporary image across the brand and it is expected to be bought by younger consumers.Vaseline Intensive Care Aloe Fresh Body Lotion with aloe vera and cucumber is a revitalising all over body lotion to soothe, refresh and help rehydrate skin. It is easily absorbed, non-greasy and has a clean, refreshing fragrance.The lotion's cool fragrance and soothing properties make it suitable for after sun application. Retail prices are #4.35 for 400ml and #2.79 for 200ml. The body lotion will be available from May 22.Vaseline Intensive Care Aloe Fresh Deodorant contains aloe plus pro-derma - a blend of ingredients that helps protect the underarm skin and make it less prone to irritation.The new deodorant variant comes in an anti-perspirant aerosol, cream and roll-on. Retail prices are #1.99 for aerosol (150ml), #2.29 for cream (50ml) and #1.39 for roll-on (50ml).The launch will benefit from a #3.5 million support programme for the brand and a #1 million sampling campaign. The TV and press advertising campaign will continue to focus on `healthy feeling skin'.Elida Faberge. Tel: 020 8481 6000.