Content area
Full Text
Note: Bank of America and Citi confirm that providing a unique experience on each mobile device, including Amazon's tablet, is a key part of a customer-centric mobile strategy.
As tablet computers proliferate, banks continue to race to keep up with new tablet banking options. In March, both Charlotte, N.C.-based Bank of America and New York-based Citi released mobile applications developed specifically for the Amazon Kindle Fire tablet. The announcements were made little more than a week apart.
The Citibank Kindle Fire Edition app features many of the same rich graphics and interactivity that the bank's Apple iPad app offers, including in-depth personal financial management tools and interactive charts, as well as access to financial education resources and Citibanl's real-time Twitter customer support. But while the tablet apps are similar, the bank stresses that the new app was designed exclusively for the Kindle Fire, "with every component, graphic, touch action, button and slider customized...