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All Nippon Airways (ANA) has debuted a new website theme that celebrates “CRAFTSMANSHIP” as part of its “IS JAPAN COOL?” program, which helps promote Japan to international visitors. This new theme will have two features, including interviews with seven traditional Japanese artisans and the SAMURAI AVATAR.
Japanese "CRAFTSMANSHIP" is a treasured skill no machine can replicate. While many crafts are mass produced by machines today, Japanese craftsmanship is handmade and created by skills passed down for generations.
Although these skills are now becoming rare in today's world, Japanese artisans take pride in their work and treasure the time they put in creating their masterpieces, devoting their lives to cherish the techniques inherited from their predecessors.
Through this new theme, ANA aims to share the treasured craft legacies and put a spotlight on the beautiful Japanese hidden talent.
“IS JAPAN COOL?” was launched in 2012 to bring Japanese culture and attractions closer to people all around the world. In past years, the website has covered Tokyo, Kyoto, Hokkaido, Washoku (Japanese cuisine), Anime (animation), Matsuri (festivals), and DOU, reaching more than five...