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Branding agency Corporate Edge - once described by Bartle Bogle Hegarty founder John Bartle as the "industry's best-kept secret" - is looking to boost both its profile and its scale, following its acquisition by Australian marketing services group Photon (MW last week).
The agency, which also offers corporate communications, created the original concept and name for Egg and worked on the launch of Nectar, but does not have the international reach or recognition of rivals such as Interbrand, FutureBrand or Wolff Olins.
It was announced last week that Corporate Edge had been bought by Photon Group UK, part of Australia's biggest marketing services company Photon Group. Corporate Edge chairman Chris Wood says: "We have focused on clients, rather than publicity in the past, but the recent focusing of the business is part of a process intended to dissolve some of that secrecy."
Corporate Edge, in its current form, descended from two famous marketing services companies: design agency Michael...