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St. Louis-based Anheuser-Busch (A-B), a division of Anheuser-Busch InBev, announced its acquisition of San Francisco-based Hiball, manufacturer of the organic energy drinks and sparkling energy waters by the same name, as well as Alta Palla ("high ball" in Italian), a brand of organic sparkling juices and sparkling waters.
Hiball's success in the energy and sparkling water categories will further deepen A-B's investments in the non-alcohol sector, the companies say. Hiball Energy and Alta Palla, Hiball's two signature brands, will benefit from A-B's brand-building experience, its wholesaler network and its operational expertise, they add.
"Todd, Alyssa, Dan and the entire Hiball team have...