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DURHAM - Apple's new retail push has drawn the computer maker to the Triangle.
Cupertino, Calif.-based Apple Computer Co. has snapped up 6,860 square feet at Durham's Streets at Southpoint mall. If the store is anything like other boutiques the company has opened this year, it will be a veritable Mecca for Mac devotees.
But the company's retail effort is aimed as much at converting PC users and spreading the Apple brand as it is at selling computers. SEC documents reveal the company expects the retail strategy to break even by first quarter of fiscal 2002 and generate only a small profit for all of fiscal 2002.
When the Southpoint store opens its doors this spring, customers will be able to browse more than 500 software titles, talk to a Macintosh expert at the "Genius Bar,"...