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More than 200 contractors from 23 states accepted Aprilaire's invitation to attend the company's Partners in Comfort Celebration and Training Conference in Madison, Wis., in October. Attendees had the opportunity to visit the company's corporate headquarters and manufacturing facilities, participate in two special sessions on selling techniques, and be inspired by Vince Lombardi Jr. at a special tailgatethemed dinner banquet.
Lombardi's message of the importance of winning despite countless failures along the way, resonated with the contractors in attendance, who responded with a standing ovation.
Mike McGowan, Aprilaire president, stated, "We wanted to combine an inspiring message with some solid business training, have a little fun along the way, and send them home with some positive experiences and real ways to help them grow."
Attendees received a close look at the inner-workings of how Aprilaire humidifiers, dehumidifiers, filters, and controls are made. After...