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According to shopping and behavior retail trend research company WSL's study "How America Shops: Men & Shopping 2013," men may be smarter shoppers than women. The study, which surveyed 740 male and 780 female shoppers ages 18-years-old and above, found that 63 percent of men actively look for sales in-store, and 53 percent regularly use coupons.
The study also identified Millennial men as the most tech-sawy shoppers, with 67 percent using their mobile phones to shop, compared to 52 percent of Gen Xers...