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The brothers also started a sustainable business under the name Future Planet and are working with Amazon Fashion.
The pandemic has caused another fashion brand to pivot.
On Tuesday, Shimon and Ariel Ovadia, who founded the Ovadia & Sons label in 2010, sent out an email unveiling the launch of Ovadia Bros., "a fashion and consumer product creative agency."
In a telephone interview, Ariel Ovadia said that right before the pandemic started, he and his twin brother had been on the verge of signing a partnership arrangement with Roc Nation. But when the lockdowns started, that deal was put on hold.
This set their minds in motion as they explored the future of fashion and their place in it, he said.
They...