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Arrowhead Credit Union believes that all of its branches are special. But a branch it is now planning to open on a used car lot with a retro Route 66 car-mania theme that will include neon, glass blocks and the front-end of a 57 Chevy, may be more special than most.
The theme branch grew from the strength of its own seven-year-old direct lending program, called Dealer Direct, and a strong relationship with R&B Auto Center, according to Ann Benjamin, SVP corporate sales at the $470-million, 100,000-member CU.
"They started...