Content area

Abstract

One year into its $11 billion transformation project headed by executive director of network services Mike Lawrey, Telstra is on time and under budget and has delivered a nationwide wireless network, which is called Telstra's Next G Network, ahead of schedule. CEO Sol Trujillo said the company will transform in four ways: strategically, operationally, culturally and financially. All the while, he insisted that the overall focus be on the customer experience. For new systems, the company looks to one of the hallmarks of this transformation project: the reliance -- and more important, the insistence -- on commercial off-the-shelf software. The difference with Telstra's transformation plan is that the company will not let the users of the systems request a lot of custom capabilities. Some of the things Telstra hopes to achieve in the coming year are to continue with its wireless upgrades and to turn up its IP/MPLS core and multi-service edge networks.

Details

Title
THE ART OF BUSINESS TRANSFORMATION
Author
McElligott, Tim
Pages
A6-A8,A10-A11
Section
TELEPHONY'S GUIDE TO BUSINESS TRANSFORMATION
Publication year
2006
Publication date
Nov 11, 2006
Publisher
Informa
ISSN
00402656
e-ISSN
2161-8690
Source type
Trade Journal
Language of publication
English
ProQuest document ID
213950363
Copyright
Copyright Prism Business Media, Inc. Nov 11, 2006