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FROM JENILEE Harrison's Ab Flex to the popular Miracle Thaw, infomercials and direct response spots promote the hottest retail products-products designed to make consumers skinnier, healthier, prettier, and craftier.
But seeing is believing, which is why sales are increasing at stores where consumers can touch and feel these infomercial gadgets. Stores dubbed "As Seen on TV," which carry products like the Super Slicer and Dental White teeth brightener, profit from TV advertising that create brand awareness among its consumers.
A.J. Khubani, president of Fairfield, New Jersey-based Telebrands Corporation, a supplier of infomercial products such as the Ab Flex and the Miracle Thaw, says his company will see...