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Asda appears to have ditched its drastic range reduction strategy from 2021, with new figures compiled by The Grocer showing it's added 12% more lines since the summer.
The supermarket giant told suppliers in April 2021 it was planning to slash up to 40% of SKUs ahead of the arrival of new owners the Issa brothers and TDR Capital. Asda promised that stores would move to a new model more akin to the discounters.
At the time, Asda's range comprised 22,069 SKUs...
