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Trade associations and professional societies are wonderful industry or profession collaborations and deliver high value to their members. After a decade and a half of speaking at association and society conventions, I can safely make the above statement. And I can also safely say thai most society and association staff and volunteer leadership do not have a clue as to the real dollar value their organization delivers to its members.
Are you an association volunteer leader? If so, tell me quickly the yearly sustainable real-dollar value you receive from your yearly investment of time and money. Can you do it? Most likely you cannot. If you are an association start member, tell me the average yearly return on investment (KOI) your members receive. Can you do it?...