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Abstract
Siebel Pharma is the only software suite specifically designed to meet the customer-centric business process requirements of the pharmaceutical industry. The application provides best-in-class functionality to support business processes in field sales and management, account management, medical affairs, customer service, and marketing. Siebel Pharma enables pharmaceutical companies to capture every customer interaction across multiple channels, including call centers, marketing and field sales departments, and the Web. By integrating all critical customer-facing functions and analyzing customer information, Siebel Pharma ensures that organizations are prepared to maximize customer value, while delivering superior service. For more information on Siebel Pharma, please visit www.siebel.com/pharma.