Content area

Abstract

Siebel Pharma is the only software suite specifically designed to meet the customer-centric business process requirements of the pharmaceutical industry. The application provides best-in-class functionality to support business processes in field sales and management, account management, medical affairs, customer service, and marketing. Siebel Pharma enables pharmaceutical companies to capture every customer interaction across multiple channels, including call centers, marketing and field sales departments, and the Web. By integrating all critical customer-facing functions and analyzing customer information, Siebel Pharma ensures that organizations are prepared to maximize customer value, while delivering superior service. For more information on Siebel Pharma, please visit www.siebel.com/pharma.

Details

Title
AstraZeneca UK Selects Siebel Pharma to Create ''One Clear View of the Customer''
Pages
1
Publication year
2005
Publication date
Jan 17, 2005
Publisher
Intrado Digital Media Canada Inc.
Source type
Trade Journal
Language of publication
English
ProQuest document ID
447688965
Copyright
Copyright CCNMatthews Jan 17, 2005