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A bootstrapped firm founded in 1990 by a husband and wife team, Aurum Software, Inc. claims that it was profitable through its first three years of operation.
Aurum competes in two markets: the emerging customer service and support market; and the sales force automation arena. The firm's fourth generation language (4GL)-based Customer Resource Planning (CRP) System is a suite of five integrated applications for client/server platforms: TeleTrak for telemarketing and telesales; SalesTrak for field sales;...