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New items with autumn colors with satin-like shine are available from Pola's retail store brand cofu. Cofu brand is targeted at women in their twenties who are sensitive to trends. The product of cofu includes skincare, esthetic face care and makeup with color mixing. The Face Color can be used on the cheeks and around the eyes (six new colors, 800 yen each). Also offered are The Lip (color gloss, five new colors, 600 yen), The Nail (three new colors, 800 yen), Veil Magic (small area makeup base, 1000 yen), Concealer (small area foundation, two kinds, 1000 yen each), Makeup Palette (large 800 yen, small 600 yen), Water Holder (300 yen) and Essence Holder (300 yen).