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There are many stereotypes floating around this industry of stodgy old HVAC contractors who completely ignore social media. But once you enter the realm of social networking and media, you quickly find the progressive contractors who are using online social tools to grow their businesses.
Here are three contractors I've stumbled across who have impressed me with their mad skills in social media. Consider this column a sort of paper-plate-awards presentation in honor of their impressive social networking.
TERRIFIC TWEETER
The award for Terrific Tweeter goes to Flame Heating, Cooling, Plumbing and Electrical of Warren, Mich. Yes, they are close to my home, and yes, that may have influenced my decision, but that's OK because this isn't an official NEWS contest.
What I love about Flame's tweets is their local relevancy for the metro Detroit market. They tweeted about the depressing snow in April, about the Red Wings' playoff performance, and more. Their tweets are locally relevant enough to catch my eye every time and - hopefully - the eyes of other homeowners in the area who are in need of HVAC...