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BabyCenter.com founders Matt Glickman and Mark Selcow are leaving the San Francisco company after parent eToys decided to combine its two baby product businesses.
eToys will shut down its own Baby Store and replace it with BabyCenter, a web site offering information and shopping to new and expectant parents. The Santa Monica-based online toy retailer acquired BabyCenter last April for $190 million, but has so far run the site as an independent operation.
"Uniting our baby businesses under BabyCenter significantly advances our vision of building the preeminent children's brand on the Internet," said Toby Lenk, eToys' chief executive, in a statement.
Glickman and Selcow, BabyCenter's founders and current CEO and president, respectively, will...