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Alliance & Leicester Commercial Bank has launched a campaign aimed at the small- and medium-sized enterprise market, encouraging them to switch to the bank's free business current account.
The activity, which was developed by agency TDA, targets businesses with a turnover of less than £1m, and in a variety of sectors ranging from accountancy to plumbers. Work includes press ads, in-branch posters and leaflets as well as direct mail and online banners.
The campaign's proposition focuses on a guarantee to save businesses money if they switch accounts, or to give them £2,000...