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After the Rams gave St. Louis a reason to celebrate, companies such as Sign-a-rama West, American Heritage Enterprises and Fast Signs of Bridgeton made it a banner event.
"We made 110 big ones and 110 small ones," said Brian Goldman, owner of Fast Signs of Bridgeton, all for the St. Louis Convention and Visitors Commission.
Goldman and his partner, Barry Ruffa, have been producing the banners for several weeks that now grace 55 light poles in downtown St. Louis.
The CVC also ordered a dozen, 5-foot-by-20-foot banners, in front of the Trans World Dome.
Those banner deals led to a Fast Signs printing job of 1,000 counter cards picturing the St. Louis Rams' helmet that say "Go Rams." The CVC and some downtown hotels are distributing the cards. Then, the CVC asked...