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Job had been held by co-founder (April 2007) Rebecca Darwin, "but we've now progressed that I can devote full time to running the business, and Barbara can run the advertising." Bing, as president of Atlanta-based The Media Co., had long represented Conde Nast magazines in the Southeast. Including The New Yorker, when Darwin was publisher under the late Steve Florio in 1989-1990. "Barbara has solid credentials, as do marketing director Walker Mason [min, March 1, 2010], and a team of reps around the country."