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NEW YORK -- The newest beauty boutique to enter the crowded Manhattan market has an edge -- a built-in audience.
Bare Escentuals officially opens its 19th boutique, its first in New York, today at 1140 Third Avenue. Although new to the Big Apple, millions of women have been introduced to the Bare Escentuals line via QVC, infomercials and other outlets.
In fact, Bare Escentuals' president and chief executive officer Leslie Blodgett will co-host a client's party tonight with QVC's on-air personality Lisa Robertson, and women from all over the East Coast are expected to attend.
Bare Escentuals is the number one beauty brand on QVC, outranking Urban Decay, Philosophy, Prescriptives and Bourjois. According to Blodgett, Bare Escentuals sold more than $12 million worth of product on one day alone on QVC last December. She said she receives 1,500 e-mails a day from devoted fans.
The 700-square-foot Manhattan store is expected to produce sales of $2 million in its first year, according to industry estimates. The company hopes to have three to four more...