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The missing link. We're not talking DNA or Darwinism, but the self-described ascendancy of Jeff Greenberg, the new president and CEO of San Mateo-based Vividence.
VC-backed Vividence, founded in 1998 by Artie Wu, helps clients like Hewlett-Packard, Cisco and Microsoft to increase customer retention, improve marketing strategies and enhance product development by understanding the behavior of web users.
"The team in place is a great team, but it has a classic software background, and what hasn't been...