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ATLANTA-Shell Chemical Co. in Houston has relaunched the review of its advertising account and will hear presentations this week in London from four U.S. agencies, including BBDO South in Atlanta. All four agencies have teamed with London-area shops to pursue the business.
Ann Iverson, owner of Houston marketing consultancy Creating Selling Opportunities, is assisting Shell with the search. She said shops pitching the account are: BBDO South, in conjunction with Clarke Hooper Consulting, a business-to-business affiliate of Abbott Mead Vickers/BBDO;...