Content area

Abstract

Three years after Le Club des Createurs de Beaute Paris (CCB-Paris) expanded into the US, the French beauty products cataloger remains committed to the American market. The company, which now has more than 150,000 US customers, aims to have at least 1 million stateside customers within the next six years.

Details

Title
The beauty of CCB-Paris's growth strategy
Author
Peggy Bresnick Kendler
Pages
12
Publication year
2002
Publication date
Apr 2002
Publisher
Informa
ISSN
07403119
Source type
Trade Journal
Language of publication
English
ProQuest document ID
200625333
Copyright
Copyright PRIMEDIA Intertec Apr 2002