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Bebo is offering advertisers new ways of interacting with its 4.5m-strong youth audience, as it increases its drive to overtake MySpace as the UK's top social network.
For the first time Bebo is allowing advertisers to create branded 'skins' that take the form of themed or patterned designs which users overlay on their home pages.
It's also looking to host a range of viral video content that would present big-budget advertisers with further opportunities to promote their brands via the Web.
Social network Faceparty was the first to open up to advertisers...