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This has not been the most favorable year for online retail, and the furniture segment has been particularly savaged. But that hasn't kept away newcomers, including Bellacor.com, a former catalog company that recently converted to Internet sales.
The St. Paul firm, launched this fall, sells lighting and furniture items on its own site. But officials, who are beginning a financing round, said its strength may lie in leveraging its online team of personal shoppers with manufacturers, Internet wholesalers and other retailers. Bellacor announced its first licensees,...