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'Designing' spokeswoman dropped from campaign
They're not whistling Dixie anymore down at BellSouth Corp.
The telecommunications giant is breaking a new consumer campaign this week for its on- and-off line Real Yellow Pages directory. But this latest push will not feature TV actress Dixie Carter, who had been the brand's spokeswoman foi the last four years.
'BIG YELLOW DATABASE'
WestWayne created the campaign featuring the "Designing Women" star in collaboration with Burkhardt & Hillman, New York. This time around, Atlanta-based WestWayne is on its own.
"We are calling it the big yellow database," said Luke Sullivan, WestWayne's chief creative officer. "They are online, and they also have the big book. The final tagline that we came up with is "The original search engine.' It's a neat way to update the book with an 'e' word."
According...