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RICHFIELD, MINN. -- Best Buy is ending its long-standing tradition of offering free car stereo installation and is bringing all car installation under the Geek Squad department.
The leading consumer electronics chain, with more than 850 stores, is combining its car stereo installation department with Geek Squad because many in-home technologies such as video and gaming are migrating to the car.
"We're seeing Wiis and Xbox 360s and Playstations3s installed in cars," explained Chris Homeister, VP for PCs and mobility products. In addition, he said, computer, home A/V, portable and car products continue to merge and by extending Geek Squad into more areas, it positions the company for the future.
After a test trial this summer in six markets, Best Buy...