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$3.7 billion/164,000-member Bethpage Federal Credit Union (www.bethpage.coop) maintains a pretty high profile within the Long Island, N.Y., marketplace. Despite the rocky economy, the credit union surpassed $1.5 billion in loans and opened three new branches in 2009.
So why did Bethpage FCU launch a "major" rebranding effort that included a new look and tagline (You'll love banking here), and a multi-media advertising campaign- even two "employees" named Beth and Paige who personify the credit union's above-and-beyond...