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Generate your own content, theater program and book
GENERATING WHAT FEW PUBLISHERS HAVE BEEN ABLE TO SUCCESSfully integrate, Hartle Media Ventures' San Francisco-based 7x7 produced its August 2009 Summer Neighborhood issue as the first comprised entirely of reader-submitted content via social media. Channeling online engagement through community enthusiasm, the publication draws from more than 1 60 essays on 7x7.com, Twitter and Facebook submissions, along with more than 3,000 photos sent through Flickr. The is- sue showcases 1 1 San Francisco neighborhoods, including: Marina, North Beach, Pacific Heights, Sunset and Union Square. Print and online coverage was supplemented with interactive applications on 7x7's Facebook page. "Although 7x7 will resume a more traditional magazine format next month, we'll never look back again," noted Heather Luplow Hartle, owner and editorial/creative director. 'Through 7x7.com, we are...