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Online sales on Thanksgiving Day and Black Friday reached $5.27 billion this year, a 17.7 percent increase year-over-year (YoY), Adobe ‘s 2016 online shopping data shows.
Black Friday set a new record by surpassing the three-billion-dollar mark for the first time at $3.34 billion (21.6 percent growth YoY) while Thanksgiving accounted for the remaining $1.93 billion.
For the first time, the sales generated from mobile devices reached $1.2 billion, or a growth of 33 percent YoY. Mobile is driving the majority of visits to retail websites on Black Friday at 55 percent (45 percent coming from smartphones, 10 percent from tablets) while accounting for 36 percent of sales (25 percent smartphones, 11 percent tablets).
Conversions have also improved over holiday averages, with smartphones...