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What have you been missing on the Big Fat Marketing blog? How about some email marketing advice from web guru AMY AFRICA.
SIX TRIGGER EMAILS YOU MUST DO IN 2011
COMPANIES SEEM TO HAVE THRUST EMAILS DOWN PAT, but few do jack with triggers. This surprises me, because on average, triggers perform four- to six-times better than your best-performing thrust emails.
What triggers should you do? Here are a few of the best performing triggers.
ABANDONED CART PROGRAMS: A lot of folks have one email they send out for abandoned carts. If you have less than three, you should go back to the drawing board. Sending out just one is...