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Cadbury Schweppes
SaLLY FLOOD
z Finding out what people think about you is not always easy, particularly if the results are not what you want to hear.
Last summer, Cadbury Schweppes surveyed new university graduates and found that most of them would not consider working for the company because they did not understand what it did.
'People could not imagine what it would be like to work for us,' says Susan Hands, the company's graduate recruitment and learning and development manager. 'We needed a way to communicate with graduates and tell them about the people...