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Managing for Profitability: How Winning Professionals Earn What They're Worth by David W. Cottle, CPA, CMC. Miami: Hightower Publishing Company, 1993. 205 pages. $125.
Review by Leonard M. Sommer, CPA, Hancock & Dana, PC, Omaha, Nebraska
Managing for Profitability is a good book to read to understand what makes the typical professional service firm profitable. Cottle draws on his twenty-seven years' experience as a CPA and consultant to devise an objective system for evaluating financial performance.
Cottle makes no promise that everything in his book will apply to every firm....