Content area
Full text
*Customer Loyalty: How To Earn It, How To Keep It, by Jill Griffin. Published by Jossey-Bass Publishers, (Simon & Schuster International and Business & Professional Group), 350 Sansome St., 5th Floor, San Francisco, Calif. 94104, (415) 433-1740, 242 pp., $15 (soft cover). Outlines a seven-step process for turning prospects into loyal customers.
* How to Build a Multi-Level Money Machine: The Science of Network Marketing,...