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Bill Reinert is in charge of advanced technology vehicles at Toyota Motor Sales U.S.A. Inc., a job that is a far cry from what he studied in college. His undergraduate degree was in biopsychology, the study of violent behavior based on analysis of the brain.
Reinert, who coordinates research, product planning and marketing for alternative fuel vehicles, has never been your standard-issue car executive. Says Ernest Bastien, Toyota's vice president for retail market development: "Bill is an irreverent character, an academic with no corporate muzzle."
Name: Bill Reinert
Title: National manager of the advanced technology vehicle group, Toyota Motor Sales U.S.A.
Age: 59
Education: Bachelor of science in biopsychology from the University...