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To help it stay competitive, Malaysia needs to create its own international brands. Having a vibrant design culture and industry would help.
THE Malaysia Design Technology Centre (MDTC) will spearhead the country's
efforts to build winning brands and become a leading creative hub in Asia.
With its new centre scheduled to open in Cyberjaya in September, MDTC will
showcase Malaysia's best and newest in design and branding, as well as
some of the world's best.
`MDTC is about building brands and building business. It is a
government-private sector initiative to help the small and medium- scale
industries (SMIs),' says its president Tan Sri Lim Kok Wing.
Among the centre's tasks will be to establish contact with the global
design fraternity and business community to work out collaborations and
partnership arrangements. Lim is currently working with several countries
including Germany, Italy, Australia and members of Asean.
MDTC comprises two components - the Design Centre houses the events
plaza for exhibitions, talent shows and concerts; a branding showcase for
concept stores; a design museum; and a business centre, while the other
component is the Limkokwing University College of Creative Technology.
The project to create a design-creativity centre in Malaysia started
about 12 years ago when Lim established the Limkokwing Institute of
Creative Technology. Following its success, MDTC...