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Retail news round-up September 24, 2013: Sainsbury's hires Conversocial to bolster its social media strategy; Ed Miliband pledges business rates freeze for small firms
Sainsbury's hires Conversocial drive social customer service
Sainsbury's has appointed social media experts Conversocial to drive its customer service efforts on Facebook and Twitter to diffuse social media issues before they hit "crisis point".
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