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When food-business associates collaborate for the good of all, they jointly reap a world of benefits that keep on growing from farm to plate.
Logistics is in the throes of a sea change reflected by the animal-protein industry's focus on optimizing and integrating its supply chain networks. To be sure, dealing with change is a front-burner challenge confronting food marketers operating in the global economy. Integrating seamless supply chains and logistics networks is the name of the game moving forward in the 21st century.
McDonald's personifies precision on the restaurant side of the animal-protein food husiness, thanks to its head start in developing, embracing and implementing a supply-chain program as a fundamental component of its business. The quick-service-restaurant (QSR) giant has built an entire process over the years lor managing a sophisticated delivery system, starting on the live-animal production side and running all along the suppi)' chain until products reach their linal destination as McDonald's customers' favorites.
This report provides an overview of McDonald's U.S. chicken delivery system with ils provision supplier link to uncover the system's origin, its components, its goals and the people who make it happen.
The opening scene takes place on a hot summer day in Camilla, Ga., where Keystone Foods, one of the major suppliers of chicken for the McDonald's U.S. system, operates the UNO-production side of ils operation. Keystone Foods produces quality products, thanks to a sophisticated vertically integrated system encompassing a breeder program, hatchery operations, a feed mill and owner-operated broiler farms.
Keystone Foods, is a West Conshohocken, Pa.-based, muliibillion dollar international industry leader specializing in processing protein products and custom distribution services. With thousands of employees around the world, Keystones poultry group is based in Huntsville, Ala., and comprises vertically integrated operations in Georgia, Alabama and Kentucky, along with further-processing operations in northern Alabama and North Carolina. Its combined annual processing capacity is more than 450-million pounds of a variety of chicken products for customers in the United States and export markets including China, Russia and Africa.
A long-term key supplier of chicken lor McDonald's restaurants in the United States, Keystone developed a precise system for meeting the industry leaders product needs in a farm-to-plate platlorni under the leadership of Marvin Green, senior vice president of...