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More than four years ago, two guys from Indiana just wanted to hear their college basketball games in Dallas. Now, their creation, broadcast.com, provides access to games of more than 450 college and professional sports team-and a whole lot more-for millions of World Wide Web users around the globe every day.
Co-founders Todd R. Wagner and Mark Cuban established the company as AudioNet in 1995, providing radio programming over the Internet. According to Kevin Parke, vice president of operations, the company changed its name to broadcast.com in May 1998 to reflect a growing amount of both video and audio programming.
Generally, broadcast.com is a multimedia portal for users, Parke explained. About 400 radio stations and 50 TV stations have their local signals carried live on the Internet. While all of the major national television broadcast networks do not distribute their signal on broadcast.com, some of their respective affiliates, like WABC in New York, provide access to their local news broadcasts. Programming includes radio and television stations, on-demand music, and other news and entertainment.
Parke said broadcasters use the broadcast.com service to differentiate themselves in the market, strengthen their core audience, and expand their current audience. Research from broadcast.com found television sets were rare in the office, but PCs were...