Content area
Full Text
Headnote
BT is eyeing the launch of a standalone general entertainment channel - a move which would provide the pay-TV business with a Sky 1 rival.
Broadcast understands that the telco is in the early stages of planning its first non-sports channel to diversify its network and super-proof it against the seasonal swing of the Premier League.
Plans for the channel are understood to include a mixture of non-scripted original commissions and US acquisitions.
The project is being overseen by BT TV's general...