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Deborah Conrad
Title: VP-CMO
Company: Intel Corp.
Years in current job: 1
Quote: "We're here to build a better future and to make a better future possible. 'Sponsors of Tomorrow' is a way to communicate that."
About a year and a half ago, Intel Corp. took a hard look at its b-to-b marketing and decided it was time for an overhaul.
"There was a lack of energy and excitement about it," said Deborah Conrad, VP-CMO at Intel.
She and her team "dug deep" to find out what was really driving IT buyers' purchase decisions. What...